ACE-AS-01BeginnerTier 2 · Practical
AI for Sales Prospecting & Lead Generation
Use AI to research prospects, prepare outreach, and organise early-stage lead generation more efficiently.
What you’ll explore
- Use AI to build and enrich a prospect list from lawful sources, without relying on AI-invented contact data
- Research companies and contacts rapidly with AI, working from sources they can check and labelling guesses as guesses
- Write personalised outreach emails and LinkedIn messages with AI that are specific, honest and send-ready, with sender details and an opt-out
- Build a multi-touch, five-step follow-up sequence with AI, including stopping rules that honour opt-outs
- Create a repeatable AI-powered prospecting workflow that puts quality ahead of volume and keeps a human check at every send
Course outline
01AI for Prospecting: The Opportunity, the Tools and the Rules60 min
02Researching Companies with AI60 min
03Researching Contacts and Building Prospect Lists60 min
04Writing Personalised Outreach: Email and LinkedIn60 min
05Sequences, Quality over Volume and Your Prospecting Workflow60 min
Who it’s for
Sales representatives and business development managers Founders and business owners responsible for their own business development Account executives building pipeline from scratch