ACE-AS-02BeginnerTier 2 · Practical
AI for CRM & Pipeline Management
Improve CRM updates, pipeline visibility, and follow-up planning with practical AI support for sales teams.
What you’ll explore
- Use AI to capture and structure meeting notes, emails and call transcripts for CRM entry, and check them against the source
- Generate pipeline commentary and deal summaries with AI that are specific, honest and end in a dated next step
- Use AI for deal coaching and next-step planning, treating its suggestions as questions for their own judgment
- Produce a sales forecast narrative with AI that explains their pipeline number without changing it
- Identify where AI reduces CRM admin time the most, using their own before and after estimates
Course outline
01AI and CRM: Where the Selling Time Goes60 min
02Meeting Notes, Emails and Voice: Clean CRM Updates60 min
03Deal Coaching and Pipeline Commentary60 min
04Win/Loss, Activity Analysis and the Forecast Narrative60 min
05Your CRM AI Workflow: Templates, Before and After, Top Three60 min
Who it’s for
Sales representatives and account executives using a CRM Sales managers responsible for pipeline and forecast accuracy Revenue operations professionals optimising CRM adoption