Understanding Your Business Data with AI: Beginner's Guide

What you’ll explore

• Describe what business data is — structured and unstructured — and its role in day-to-day and strategic decision-making
• Identify two or three data sources already present in their own organisation and recognise what type each one is
• Use AI to interpret and explain data in plain English, including averages, trends and comparisons, without any statistical or technical knowledge
• Spot a genuine story in a spreadsheet with AI's help, while recognising and avoiding the averages, correlation and outlier traps
• Turn a real business problem into a specific, answerable data question, and write follow-up questions that would genuinely change a decision
• Name two ongoing reports worth checking regularly and document a simple, personal data-and-AI action plan to build the habit beyond today

Who it’s for

Business professionals with no analytics background who need to work with data as part of their role but have never been shown how Small business owners and operators who have data sitting in booking systems, POS software or spreadsheets that they've never properly looked at Team leaders and managers who want to move team and business decisions from gut feel toward evidence, without becoming a data analyst